Format:
Behind the scenes
Client:
Reebok

Realflex campaign

In preparation for the new RealFlex product launch, Reebok was seeking a stand-out concept that included exceptional creative content and visualization of this versatile shoe which can be used for activities like CrossFit and running. The campaign started with a 3-D model of the shoe which sparked inspiration and natural extensions for an integrated approach including an eye-catching TVC, print and out-of-home advertising, in-store animation and technology films as well as an interactive iPad and Android game app to continue the consumer’s experience on their mobile devices.

Assets for prints and web

DDB New York extended the campaign by producing print and using our 3D assets taken from the shoe and the “76 buddies” created for the campaign. Our assets where then used by leading agencies all over the world to produce print campaigns.
The picture on the left side is from reebok.com
http://www.reebok.com/US/brand/men/running/real-flex

Wallball

The idea with the game was to provide entertainment for target groups, but also to illustrate the flexibility of the shoe.
Url wallball: http://itunes.apple.com/app/reebok-wall-ball/id430838621?mt=8

TVC

The Tvc was produced first and foremost to create attention for the product. An extended version was also created for other popular, media such as Youtube, allowing fast, easy public access. In order to accentuate the shoe’s design and the product’s assets we created 76 characters that gave the TVC it’s colorful atmosphere.

In-store video

Using stark visuals we wanted show the product’s individual parts and flexibility with focus on the sensors on the shoe’s sole. This allowed us to highlight the active components that makes Reebok Realflex unique.

Tech Video

We produced a techvideo to give a deeper explanation of how and why the shoe is desigend the way it is with the designer him self, Bill McInnis, Head of Advanced Innovation, who highlighted the active components that make Reebok Realflex shoe unique.